AC Milan announced its new partnership with cryptocurrency broker BitMEX, the seven-time UEFA Champions League champion said the partnership will be extended in the coming years.
The seven-time UEFA Champions League winner AC Milan has signed a multi-year partnership with BitMex to become its first official manga partner, as well as its official cryptocurrency partner, according to a club announcement.
The logo will officially debut in an away game against UC Sampdoria in their first game of the Serie A season.
The BitMEX logo will be present not only on the sleeve of the men's team, but also on the women's and eSports team, on all home and outdoor kits, and in all competitions throughout the season.
AC Milan is a historic club with a lot of history, which welcomes many spectators in every match. Earlier this year, a match against Inter Milan had more than 2.2 million live viewers. Many eyes are staring at the BitMEX logo and potentially venturing into the Bitcoin space for the first time.
BitMEX has followed in the footsteps of several major crypto sports associations in recent weeks. FTX is investing heavily, renaming the Miami Heat Arena to FTX Arena, renaming a professional esports team from TSM to TSM FTX, and closing a seven-year contract with Riot Games to sponsor the League of Legends Championship Series.