Deodorant brand Ax is about to launch a line dedicated to Dogecoin (DOGE). The association seems absurd, but that is what is about to happen.
Ax revealed it in a tweet:
Dogecan, this is the name of the new line of deodorants that will be launched on July 20th.
And whoever thinks it is a misunderstanding will have to wonder. Other tweet of July 13 is addressed to the Dogecoin army (Dogearmy) asking who is ready for Dogecan.
These tweets have aroused a lot of curiosity and so much irony.
In fact, it is said that the line will allow its users smell of dogs. And this may not always be a compliment.
Ax increases the popularity of Dogecoin and vice versa
Of course, Dogecoin's popularity will grow thanks to the well-known brand of deodorants. But the reverse is also true, that is, brands are exploiting curiosity around Dogecoin.
The cryptocurrency that has none other than Elon Musk among its main fans is experiencing an extraordinary year. The price has soared from a few thousandths to a record 72 cents.
With the market trend reversing, Dogecoin is now also showing a decline and has returned to 18 cents, while its annual performance remains clearly positive.
Unfortunately, the Ax news didn't shake up DOGE's price. In fact, these days Dogecoin seems to be following the downtrend and today loses about 4%.
But Ax is not the only famous brand to play with Dogecoin. In the last few months it was Snickers, the chocolate bar brand that tweeted to celebrate Dogecoin on the occasion of DogeDay. In fact, on the day of Dogecoin celebration, the chocolate bar company had released the gif that showed a special Snicker packaging. However, it was a simple graphic animation, with no real commercial sale.
In any case, Dogecoin is still being talked about, not only because of the many memes born later, which exploit dogs, cats and many other animals. Doge is also experiencing a intense development phase. The cryptocurrency that is born as a practical joke is evolving and aims to conquer the market.