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Online purchases grew 20.6% on Black Friday and Cyber ​​Monday, according to BBVA


BBVA customers in Spain have carried out 20% more online operations during the celebration of 'Black Friday' and 'Cyber ​​Monday' compared to the previous year.

On November 27, Black Friday took place that ended with more than a million operations, which was a total amount of 62 million euros. In other words, a 10% year-on-year growth.

According to a BBVA report, the operations carried out during the 'Cyber ​​Monday' they have grown by 22% compared to the same period of the previous year. In addition, the last day of November has exceeded 700,000 operations to close the Black Friday discount purchases. This supposes a year-on-year increase of 18%.

In this sense, sectors most benefited for this celebration have been the department stores and the retail trade, which have registered the largest number of operations. Specifically, a 57.3% and 8% more than in 2019, respectively. However, the least advantageous sector has been tourism, which has registered a year-on-year decrease of almost 60%.

Taking advantage of the dates, the bank BBVA has carried out a recruitment campaign that has ended with 14,000 new customers. They have been captured through digital channels, especially mobile (Android and iPhone). As a consequence, they have registered a 80.83% year-on-year increase. On November 27, the growth was 106.38% compared to 2019.

. (tagsToTranslate) purchases (t) & # 039; online & # 039; (t) grow (t) 20 (t) 6% (t) Black (t) Friday (t) Cyber ​​(t) Monday (t) according to ( t) BBVA (t) Category: All (t) Category: Economic News (t) Category: Pulsos (t) Category: Sectorial: Finance

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