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Television, the lifeline to which football clings to make the Champions profitable

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It painted beautiful, and more hopeful than the previous one, the next season of the Champions League. However, the impact of the second wave of the pandemic in Europe, for the moment, has shattered the possibility of an absolute sellout in the stands. For this reason, the teams that compete in this competition hope that the Achievement of television rights mitigate devastating economic losses that will mean a new closure of their stadiums.

The Covid-19 health crisis has once again dealt another severe setback to the football industry. The most probable news, given the situation in the Old Continent, which will limit the capacity of the fields, will be a real headache for managers to manage to balance their accounts.

In the edition of more than two years ago, the most important European tournament in the world achieved record income. The Union of European Football Federations (UEFA) pocketed 2,816 million euros between the sale of tickets and season tickets, although this year the scenario seems very different.

Losses of 4 billion, as indicated by the European Club Association (ECA), and that the decrease in income from tickets reaches 38.5%, compared to 14% in the 2019/2020 campaign.

In Spain they were already rubbing their hands. LaLiga is one of the few European domestic competitions that still bans the public from entering. With the launch of the new Champions League season, the national teams thought scratch some money with ticket sales, since UEFA allows an occupancy of 30% of the seats.

However, it seems more and more immediate than the norm of a 180 degree turn and people are conspicuous by its absence. Faced with these unforeseen events, teams across Europe will cast the rest for television rights contracts.

Despite being held in August, the last final between Bayern Munich and PSG recorded 11 million viewers and a 46.2% share in France, and 12.8 million and a 39.9% share in Germany.

The regulatory body of the competition distributes the amount of the 'market pool' according to the proportional value of each television market represented by the clubs participating in the UEFA Europa League (group stage onwards).

In the Spanish case, Movistar and Orange they are the only owners of this piece of the pie. The operator that belongs to Telefónica obtained this summer a agreement with UEFA of 975 million to continue televising the competition until 2023.

During this year, Movistar will share these rights with the French teleoperator. Orange managed to reach this service after paying 300 million to the largest institution of European football.

UEFA WILL HAVE TO RETURN 575 MILLION

The governing body of football in Europe shall return 575 million to the chains with rights to the Champions and Europa League in respect of the matches that were not played last season.

The coronavirus crisis caused UEFA to reformulate the calendar and condemn all the elimination phases to a single match and in the same venue, as a protocol against Covid-19.

If the pandemic had not crossed the path, the revenue generated by both tournaments would be close to 3,250 million, with 2,550 million to be distributed among the groups that played them.

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