Starbucks has launched a new initiative for the traceability of its products on blockchain thanks to Microsoft.
This is revealed by Bloomberg, explaining that since yesterday the customers of the famous chain of coffee shops in the United States will be able to use a code on the coffee bags to find out about where the beans come from and where they were roasted, as well as receiving advice on its preparation.
In the same way, the company provides a code to farmers so they can monitor their products.
In particular, until now farmers could not know in which mixtures their products were used, for example, while with this new system they will be able to.
Starbucks Global Vice President of Coffee, Tea and Cocoa, Michelle Burns, said:
“We have been able to track every coffee we buy from every farm for almost two decades. That allowed us to have the foundation to now build an easy-to-use, consumer-driven tool that certainly brings that confidence and assurance to our customers that we know where all our coffee comes from. "
The new tool has been developed in collaboration with Microsoft, but technical details about its operation are not yet available.
However, it is conceivable that it is based on a Non-decentralized DLT, that is to say, not on a real blockchain.
The aim is to raise the level of consumer confidence, especially the younger and more sustainability-conscious consumers, perhaps due to the competition that the company is experiencing from small artisanal coffee shops where the coffee is roasted directly at the back of the store itself.
It seems that millennials are increasingly interested in knowing where the food they consume comes from, how it was grown, and if it was produced in a sustainable and ethical way, and this in fact forces even larger companies that produce or market food and agricultural raw materials to be more transparent about their supply chains.
The relationship between DLT and the supply chain has been under observation for some time, as DLT can offer a guarantee of incorruptibility and origin of the data displayed to consumers, forcing companies to take full responsibility for what they declare.
Actually, Starbucks is not the only player in the coffee sector that has been oriented towards similar solutions
Surely the habit of tracing the coffee supply chain for decades has helped the company solve the many problems that a similar initiative inevitably generates on a technical level, so it is not always possible to trace the information back to the individual producer.
In particular, for some bags, such as those containing mixtures, only the countries of origin will be indicated, in others the growing regions or the community that delivered the coffee beans to a specific washing station, while in others it may be indicated the farmer who produced them, in the case of single-origin packaging, for example.