Binance Coin (BNB) is now the third cryptocurrency to receive a branded emoji. This comes shortly after Bitcoin and CRO from Crypto.com received a branded emoji from the social network. Although crypto-twitter also made Ethereum a strong draw, Ethereans may have to be patient until the network is ready to take the alternate route by purchasing a custom Ethereum logo as the Twitter team has yet to respond.
The brand symbol is designed to appear next to any hashtag with the name "Bitcoin" next to it. In addition to the CEO of Twitter being a Bitcoin maximalist, Bitcoin has been the most talked about cryptocurrency on the platform with millions of hashtags, as such it was no surprise that Bitcoin was the first digital currency to deserve the logo.
While reports have previously suggested that larger cooperatives pay up to $ 1 million for a brand logo, cryptocurrency-related companies are rumored to pay less.
Bitcoin remains the only cryptocurrency that deserves the logo, after an exchange source revealed that Binance "Started the BNB emoji" for an advertising campaign dedicated to its third anniversary.
The exchange's co-founder's tweets reveal an excited Changpeng Zhao who is just as happy for the exchange's third anniversary as the newly acquired logo that appeared multiple times in his tweets.
Similar to Bitcoin, the BNB emoji, with the exchange's yellow and black logo automatically appears after a BNB hashtag is made. In preparation for the anniversary taking place on July 14, the week-long campaign requires participants to follow and share company content using the BNB hashtag for a chance to earn non-fungible BNB tokens.
Binance's third anniversary
Over the course of three years, the Binance ecosystem has surged by leaps and bounds, which has even justified the concerns of crypto users, onedas who say the exchange is "too big." In response, CZ explained that the achievements of the exchange have not sifted competitors in any way. In the year of its launch, Binance closed with the highest trading volume as a Crypto-to-Crypto exchange. Since then, Binance has continued to expand on its platform with multiple trading features.
The exchange is also one of the few existing platforms with a diverse number of listings and trading pairs. Binance also has a broader reach, as it currently serves more than 10 million users in more than 180 countries. Its exchange of fiat currency to crypto in Uganda is serving more than 50,000 unbanked Ugandans. With these achievements under his name, among many others, it is accurate to say that Binance has contributed greatly to the global adoption of cryptocurrencies.