Blockchain technology is driving customer focus first. Technology is moving towards a market that promotes greater customer participation and creates a business environment that can lead to mistrust. Blockchain invokes privacy and decentralization. The transparency introduced by implementing blockchain can spark a new era of customer engagement with companies and businesses.
Gutemberg Dos Santos, an American fintech leader, is betting heavily on blockchain and sees emerging technology as an important catalyst in shaping the future of business. He is an experienced entrepreneur who has accumulated an impressive amount of international business experience, having executed and supervised a series of high value transactions.
‘The last few years have fundamentally changed the international business scene. Companies like EY, IBM, Microsoft, Fidelity, etc., are incorporating blockchain technology and thousands of SMEs are following in their footsteps. " – Gutemberg
The decentralized economy is the way forward
Gutemberg argues that blockchain technologies will disrupt the centralized platform business model. Business decision makers must act now to prepare for decentralization across the industry, plan to take advantage of it, and reap the benefits of being the first company to adapt.
He points out the importance of modern technologies and says that 'Blockchain, Artificial Intelligence (AI) and the Internet of Things (IoT) have tremendous powers and can facilitate any entity (person, business or thing) with a digital identity, intelligence, asset- based economic origin and the ability to carry out transactions with other similar entities.
New forms of organizations
Blockchain technology also promotes the emergence of new forms of organizations, which are not only dematerialized (light asset business model) but also decentralized. These companies do not endorse the idea of being controlled by anyone and do not have a director or CEO, or any kind of hierarchical structure: they are managed, collectively, by consensus of all the people who interact on a blockchain.
Gutemberg has managed thousands of people while maintaining network marketing groups in more than 109 countries. In addition, he spends much of his free time investigating emerging trends in the market. He claims that he has seen vital changes in the hierarchical structures of many startups. Those companies are not affected by this blockade and operate easily.
According to him, we are moving towards a true collaborative or exchange economy, one that is not controlled by a few large intermediary operators or centralized authorities, but is governed by and for people.
Blockchain is clearly the future of modern business, and many leaders share the same sentiments as that of Gutemberg. It will be interesting to see how the future unfolds.
For more information on Gutemberg's professional experience, as well as his perspectives on technology, be sure to visit his page.