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This is why the price of Cardano (ADA) is rising


Cardano (ADA) is one of the cryptocurrencies has seen significant price gains during January. ADA has drawn attention, for leaving its usual stagnant trade.

ADA reached $ 0.055, its highest level since the summer of 2019, and seems to try to get out of its long bearish decline. ADA also achieved most of its earnings in recent days, becoming parabolic in both dollars and BTC prices.

These are some important factors that triggered the most recent rally, where ADA increased along with other alternative currencies.

Partnership with PwC

Charles Hoskinson, the founder of the project, announced a partnership with PwC to achieve the commercialization of the Cardano platform. The nature of the partnership, however, refers to a brand change and a marketing strategy, and says nothing about the actual use of ADA or the next blockchain with additional solutions.

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Even so, after two years of relatively obscure activity, the Cardano project is beginning to make markedly bullish progress. The attraction of one of the largest audit firms to lead a new marketing strategy has contributed to Cardano's visibility and more active ADA commerce. The details of the campaign and the association are still unclear, and the date of campaign launch has not yet been announced.

Yoroi Wallet Chrome and Firefox extension

The Yoroi wallet has accommodated more of the Cardano ecosystem, adding the Yoroi Shelley extension in its latest version.

Currently, ADA works as a simple token, but has worked to integrate with wallets and be more usable in the future. Along with the updated extension, new features come. This seems to be another bullish catalyst that drives the price of ADA towards new annual highs.

World Economic Forum

The Davos World Economic Forum in January hosted a Cardano delegation, headed by Charles Hoskinson himself. The event was very successful in driving the general exposure of the project to new partners and potential investors, and possibly triggered the start of the ADA run. During the Davos conference, Cardano announced that he had signed a letter of intent with Finka Advisors, as well as a new collaboration with Dust Identity.

Cardano was one of the few projects to harness the potential of blockchain solutions, seen with extreme optimism as a potential challenge for Ethereum's leadership.

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